Kith & Kin
The founder-facing home of Cassie Davison’s work with hospitality SMEs.
Kith & Kin exists for people building hospitality businesses of their own: pubs, restaurants, cafés, bars, small hotels, venues, street food businesses and small groups.
Different formats, different stages, different scales, but often carrying the same reality.
Founders sit close to everything.
The customers. The team. The standards. The money. The decisions. The risk.
And that can be lonely.
Kith & Kin exists as a place to stay connected to the thinking, resources and conversations around building a hospitality business that matters.
It is the founder-facing home of Cassie’s work and the wider network around Stand Out Hospitality.
Hospitality founders do not have to work everything out alone
Running a hospitality SME can be intensely personal.
The business carries your judgement, your standards, your reputation and often a significant part of your identity.
There is plenty of advice available.
There are fewer places built around understanding what it actually feels like to carry the business.
Kith & Kin is designed around that reality.
A quieter place to step back, reconnect with what matters and stay connected to useful thinking around the realities of founder-led hospitality.
Built around Stand Out Hospitality
Kith & Kin is shaped by the ideas and frameworks in Stand Out Hospitality.
At the centre are the Five Pillars.
Set High Standards
Pride rather than perfection: knowing what matters, modelling it yourself and protecting it consistently.
Stand Out
Tune out the noise, understand what makes you different and become unforgettable to the right people.
Define Your Identity
Know who you are, what you stand for and who you serve so decisions become easier and more aligned.
Build Belonging
Create genuine emotional connection with your team and customers so people feel seen, valued and part of something.
Tell a Great Story
Turn experiences into memories and memories into stories people want to pass on.
Together, the Five Pillars help hospitality founders step back from individual tactics and look again at the foundations of the business as a whole.
A place to stay connected
Kith & Kin is not designed to be another noisy platform or another thing to keep up with.
It is the space around Cassie’s founder-facing work.
That includes the ideas in Stand Out Hospitality, practical resources, writing, conversations, masterclasses and connection with other people building hospitality businesses of their own.
The intention is simple:
Useful connection without more noise.
Kith & Kin is not a supplier marketplace, sales platform or trade show.
The founder comes first.
Resources for hospitality founders
The Kith & Kin member space includes practical prompts and resources based on the Five Pillars of Stand Out Hospitality.
They are designed to help founders revisit the questions that often get lost when the business becomes busy:
What matters most here?
What are we trying to be known for?
What needs protecting?
What needs changing?
Who are we really building this for?
Kith & Kin conversations
Kith & Kin brings hospitality founders together around the realities of building businesses that matter.
Through Cassie’s writing, resources, masterclasses, conversations and live work, it creates space for founders to step back from the day-to-day, think more clearly and stay connected to the ideas and people that can help.
The founder always comes first.