Cassie’s Writing
Thinking on hospitality SMEs, founder-led businesses and the decisions that shape them.
Cassie Davison writes about what it really takes to build, lead and grow founder-led hospitality businesses.
Drawing on more than 30 years in hospitality and 25 years as a founder and owner, her writing explores the realities behind commercial performance: customer loyalty, standards, identity, belonging, leadership, technology, decision-making, growth and the pressure of running a hospitality SME.
The perspective is practical and grounded in the businesses themselves.
It is written for hospitality founders, and for the suppliers, funders, technology businesses and organisations that need to understand how those founders think and make decisions.
Why do we fall in love with hospitality?
Why do so many people fall in love with hospitality and never really leave? Cassie Davison explores the memories, belonging and sense of purpose that first draw us into the industry, and why remembering that story still matters today.
You Don’t Have to Do This Alone
Hospitality Technology: Why Independent Operators Don’t Need to Chase Every New Tool
AI, automation and hospitality technology are everywhere, but independent operators do not have to be first. The strongest businesses choose tools carefully, focusing on what genuinely saves time, supports the team and helps customers feel better looked after.