Trusted visibility. Meaningful connection. Real impact.
The Collective is the supplier network of Kith & Kin — built for freelancers, agencies, and service providers who support independent hospitality and want to be seen as trusted voices in the space.
Hospitality doesn’t need more sales pitches. It needs more allies.
Independent operators are tired, stretched, and constantly being sold to. They don’t need more noise — they need the right people in their corner. That’s where The Collective comes in.
We’re building a space where the people who genuinely want to help can show up, share value, and earn real trust — not just leads.
The Collective is for:
Freelancers and consultants with hospitality expertise
Agencies and service providers who want long-term relationships, not quick wins
Creators, coaches, marketers, trainers, and challengers who are operator-led
Corporate suppliers who want visibility the right way
If you support hospitality with care, and want to grow through trust — you're in the right place.
What You’ll Find Inside
Visibility That Feels Good
Directory listings, event features, and trusted intros — earned through showing up
Insight & Strategy
Get behind-the-scenes access to operator pain points and how they’re really making decisions
Community & Co-Creation
Connect with others who serve the sector with purpose
Content & Collaboration Opportunities
Share your work, join webinars, co-create value — not noise
“Cassie has always had a talent for creating space — not just physical space, but emotional space, where people can connect, grow, and dream a little bigger. ”
Lead with value. Show up consistently. Earn trust.
There’s no magic trick. The suppliers who thrive in this space do three things:
Lead with value
Show up consistently
Earn trust over time
That’s what The Collective is built around — and that’s what gets you seen.
Want to support operators better? Start by understanding what they’re carrying.
Cassie’s upcoming book, Stand Out Hospitality, is a clear, honest look at the reality of running an independent venue today — and a framework for how to thrive without burning out.
If you work with hospitality operators — or want to — this book will help you understand what they’re really navigating behind the scenes.
It’s not just for owners. It’s for anyone who wants to support them better.
Want to be part of the network operators already trust?
We open the doors to new Collective members just once a month — to keep the experience intentional, personal, and aligned. Every applicant is reviewed, and every member contributes meaningfully to the hospitality sector.
To join, just add your name to the waitlist. We’ll send full details and the info pack before the next intake.
Know someone already inside?
There’s a side door.
If you already work with a Kith & Kin operator or a member of The Collective, ask them to share access with you directly.